I sleep on my side most of the time but my husband who sleeps on his back also likes this pillow.
Anyway, this pillow has EVERYTHING a side sleeper like me needs.
First is the softness. Usually pillows that I end up returning are too soft that my head sinks in too much or too firm where my neck hurts. The Plant based pillow feels very soft and comfortable but as soon as you lay your head on it, it also feels very supportive.

Reading some recommendations on the internet and also some reviews here about how the plant fill helps with the soft comfort but firm support and I can 100% say that is true.

Then I should mention the cooling of this pillow, it's just superb. Finding a pillow that kept me from sweating while sleeping on my side was very hard. some pillows even got the comfort right but never the cooling. Sure they all are cool at first then the cover material turns into a furnace as soon as I sleep on the pillow for more than 5 minutes. This one actually stays cool for the night, a feature I had no idea could be possible. I simply thought all pillows will eventually turn warm and need to be turned during the night.

Finally I should mention the long term quality of this pillow. I have been using it for almost six months now and it looks and feels like the day I got it. I really wished I had found this pillow during my pregnancy, life would have been easier!

I waited a little while to write this review. Believe me when I tell you the saying "happy wife happy life" is completely true!

My wife has been having trouble sleeping and falling asleep recently. She constantly complains about her neck. We tried therapy but it only worked so much. We tried many MANY different pillows and nothing worked.
I started researching and I saw this pillow is recommended for neck pain and also has good value. We bought it with a complete lack of enthusiasm and expected nothing from it. The pillow is made from a natural material and feels like the good type of down you get in resorts but the main feature comes from its soft comfort and firm support.

This was exactly what she needed. Other down, feather, or down alternative pillows were too soft or too firm. The first night she slept with the Zzz pillow she woke up a little better. A week later and her pain was almost gone. A month later and her pain was completely gone. We couldn't believe it but a simple pillow fixed our problem and possibly our marriage. She is much happier now and makes me a lot happier in the process. Thank you guys for this product.

My God these pillows are soft. It’s like sleeping on a freaking marshmallow. And isn’t that just the dream? My husband and I got just one for both of us when we just moved into our new place a couple of months ago and we soon found out that that just wouldn’t do. I mean, I love snuggling up to my man and all but he sort of gets in the way of my hugging the hell out of these clouds. LOL. The pillow provides a great support for my neck despite being so soft and I think that’s amazing. I love the way it sort of just molds into my shape so it feels like I’m really sinking into it and yet, every morning, there it is, still puffy as if it wasn’t almost squeezed to death a few minutes ago. If you like soft hotel pillows, then Sweet ZZZ pillow is the one for you. And if the super snuggly nature doesn’t convince you then allow me to blow your mind: it stays cool all night. That’s right, no more waking up to flip to the cold side. Rejoice!

Last review was a year old and when I came back here for some more shopping I felt bad so I'm updating my review.

When I first got these pillows, 1 year ago, they arrived late, and I gave them a lower rating. Well, after receiving them, and enjoying them for the last year, I have to admit, these are amazing pillows.

these pillows are very well made. The seems are finished with a satin cording, an extra element the maker has provided.
Second, the pillows are the right combination of fluffy and firm. third, the company itself and its people are very polite and helpful. If you have to wait for these to be delivered, don't worry they're worth the wait!

I got most of my bedding from here and so far I have been a happy customer for more than 8 years straight!
I'm currently sleeping on their mattress while also using their blanket. I had their body pillow when I was pregnant and it was quite useful, to be honest.
Now I needed a pillow that feels just like the ones I used to get from Sam's club since they no longer have it. I needed a pillow that is comfortable but can still support my neck. All the pillows so far have been either, or, at best never both these features together.

The Sweet Zzz pillow however delivered on both because it's made of green natural down instead of just toxic fiber. The natural fill feels soft and cool but when you put pressure on it it also holds and gives support. This was just what I was looking for. I honestly noticed the pillow a long time ago but I was very happy with my usual pillows and since I can't get those anymore, I gave these a try.

This pillow is also very cool which is another problem I usually have with other pillows. Another thing to note is that I and my husband are two very different sleepers and we both love this pillow. I highly recommend this pillow! Thank you.
Melanie Gillmor