Our Story

Two young brothers in Los Angeles, California, started working in the mattress industry and slowly learned the realities of an industry that has long faced criticism.

They loved the feedback from people they helped sleep better, but they became concerned about the widespread use of synthetic materials, the lack of sustainability, confusing pricing practices, and especially the lack of transparency.

In 2013, they decided to go their own way and start Sweet Zzz with a dream of building a more sustainable, organic-focused mattress company. They faced plenty of obstacles along the way before becoming the Sweet Zzz of today, known for offering affordable, natural and organic sleep products nationwide.

1st Solved Problem

Ethical & Transparent
Yet Competitive & Memorable

How do you stay competitive in an industry where many products look one way but deliver another? An industry that has historically relied on vague claims and complex messaging that benefits from customers not having clear information.

The brothers chose a different approach: honesty. Their focus wasn’t on raising large advertising budgets, but on building trust through word of mouth — by being clear about materials, pricing, and what customers could realistically expect.

They believed that transparency and quality could be the competitive advantage, and that their story, a commitment to doing things differently, would be what people remembered.

2nd Solved Problem

Organic & Sustainable
Yet Affordable & Accessible

For the brothers, transparency meant choosing organic materials and avoiding many of the synthetic components commonly used in mattresses. Relying on memory foam or similar materials often conflicted with their goal of offering a product built around natural inputs.

They wanted to create a mattress they could stand behind even under full transparency. Using organic-certified cotton covers, organic-certified wool as a natural fire barrier, and organic-certified latex supported their sustainability goals, though doing so presented real challenges around cost.

The question became how to make an organic mattress that was also accessible. Organic products had existed before, but they were often priced out of reach for many people. Sweet Zzz set out to offer a mattress that balanced natural materials, comfort, and affordability so more households could feel confident about what they were sleeping on.

Through years of trial and refinement, Sweet Zzz developed an organic hybrid mattress designed to offer strong value compared to other organic hybrids in its category.

3rd Solved Problem

Green Yet Innovative
A True Affordable Luxury

Being organic and affordable still wasn’t enough. Many latex mattresses feel very different from memory foam, and the brothers wanted to create a design that offered a more adaptive feel without relying on petroleum-based foams.

Their solution was a coil support system designed to respond to different body types and sleep positions. The Honey Individual Coils layer works together with individually wrapped coils to provide a broader range of support and responsiveness across the mattress surface.

This approach allowed Sweet Zzz to maintain its focus on natural materials while improving comfort and support in a way that was uncommon among organic mattresses at the time.

Latex is a highly resilient natural material and an excellent foundation for a mattress, but it behaves differently than memory foam. Rather than introducing synthetic foams, Sweet Zzz used its coil system to complement latex’s natural properties and enhance pressure relief and airflow.

The result is a mattress designed to feel responsive and breathable, offering an alternative to traditional memory-foam hybrids while staying aligned with Sweet Zzz’s sustainability goals.

So Many Years Later!

Nearly a decade later, what began as a simple idea has grown into a community of people who care about how their products are made and what they bring into their homes. We’re proud not only of the mattresses we make, but of the many customer stories that have grown alongside us.

Sweet Zzz customers have supported us from the beginning and helped move our vision for a more transparent, responsible industry forward. Over time, more mattress companies have begun to share information more openly, and consumers are asking better questions. Interest in organic and responsibly made sleep products continues to grow, along with awareness around sustainability and long-term wellbeing.

Today, we’re grateful to work alongside organizations and partners that support environmental responsibility and conservation efforts. While there’s always more to do, we remain committed to making thoughtful choices that respect both people and the planet — now and for future generations.

Learn more about our approach to sustainability